Blue Ridge Website Proposal
Ella VIP Consulting
Ella VIP Consulting · Web & Growth Services Proposal #BRT-2026-0827
Proposal

Website Design & Maintenance

Monthly subscription plans, built for Blue Ridge Telehealth

Prepared for
Blue Ridge Telehealth
Attn: Marybeth Quesada, Practice Admin
Prepared by
Ella VIP Consulting
Veronica Amaro
Date: August 27, 2026 Valid for 30 days Currency: USD
01

Overview

Three tiered monthly subscriptions for the ongoing design, redesign, and growth of blueridgetelehealth.com — priced as a predictable monthly investment, not a large upfront project fee.

blueridgetelehealth.com is currently a well-organized WordPress (Divi) site with team profiles, multi-location details for Roanoke and Rocky Mount, and a TherapyIQ patient portal integration. It's functionally solid, but it can be modernized, sped up, and connected to real analytics and automation to convert more visitors into booked patients — which is exactly what Tiers 2 and 3 below are built to do.

02

Choose your plan

Tier 1
Starter
$179 /mo
Maintain the current site
  • Core, theme & plugin updates
  • Managed hosting included
  • Security monitoring & backups
  • Uptime monitoring & alerts
  • 30 min/month content edits
  • Monthly maintenance report
  • Email support
Month-to-month · no contract
Tier 3
Premium
$899 /mo
Full analytics + AI integration
  • Everything in Growth, plus:
  • GA4 + Search Console dashboard
  • Call & form conversion tracking
  • AI chatbot for FAQs & scheduling
  • AI-assisted SEO content, 2 posts/mo
  • Local SEO & review automation
  • Dedicated account manager
12-month term · quarterly strategy calls
03

Plan details

Tier 1 — Starter: Maintain the current site

$179/month

Best for: keeping blueridgetelehealth.com secure, updated, and running smoothly exactly as it is today. No redesign — just reliable upkeep.

  • WordPress core, Divi theme & plugin updates
  • Managed hosting included
  • Security monitoring & malware scanning
  • Nightly automated backups (30-day retention)
  • Uptime monitoring & same-day alerts
  • SSL certificate included
  • 30 min/month of content edits (bios, hours, services)
  • Monthly maintenance report
  • Email support (2 business-day response)

Tier 2 — Growth: Recreate the site

$499/month · 12-mo term

Best for: practices ready for a full modern redesign — improved speed, mobile experience, and a conversion-focused layout for new patient bookings — plus everything in Starter.

  • Full site redesign & rebuild (up to 12 pages)
  • Modern, mobile-first, HIPAA-conscious design
  • New provider/team profile & location page layouts
  • Optimized intake forms + patient portal integration
  • On-page SEO foundation & medical schema markup
  • Google Business Profile setup & optimization
  • 2 hrs/month content updates
  • Quarterly design refresh & performance tuning
  • Priority email + phone support (1 business-day)

Tier 3 — Premium: Full analytics + AI integration

$899/month · 12-mo term

Best for: practices that want data-driven decisions and AI-powered patient engagement layered on a freshly redesigned site — everything in Growth, plus advanced analytics, automation, and AI tools.

  • Full GA4 + Search Console setup & monthly dashboard
  • Call & form conversion tracking
  • AI chatbot for patient FAQs, scheduling & after-hours triage
  • AI-assisted SEO content: 2 blog/resource posts monthly
  • Local SEO management & automated review generation
  • HIPAA-eligible managed hosting upgrade
  • A/B testing on key conversion pages
  • Dedicated account manager + quarterly strategy call
  • Same-day priority support
04

Why this is competitively priced

Based on 2026 market research for physician and specialty-practice websites:

Tier 1 · Starter
Typical market $300–800/mo
Ella VIP price $179/mo
~67% below the typical mid-range maintenance retainer
Tier 2 · Growth
Comparable redesign $4,000–9,000 one-time
Ella VIP price $499/mo, all-in
Redesign + maintenance bundled — no separate build invoice
Tier 3 · Premium
Typical market $800–2,500+/mo
Ella VIP price $899/mo
~45% below the typical mid-range for bundled analytics + AI + SEO
05

Alternative pricing option

Prefer to pay for the redesign separately rather than financing it into the monthly rate?

One-time Growth redesign

$4,500 then $249/mo maintenance

One-time Premium redesign + AI setup

$7,500 then $549/mo management

06

Terms & what's not included

  • Tier 1 is month-to-month; Tiers 2 and 3 require a 12-month minimum agreement (redesign costs are amortized into the monthly rate).
  • Additional content edits beyond monthly allotments are billed at $85/hour or can be added as a block.
  • Third-party costs (stock photography, premium plugins, paid ad spend, EHR/portal licensing) are passed through at cost.
  • 30 days' written notice to cancel after the initial term; setup/redesign work is non-refundable once delivered.

Next steps

Reply to this proposal or sign the enclosed Word document to confirm your selected plan. We'll schedule a kickoff call within 2 business days to begin onboarding.

Reply to Veronica
Ella VIP Consulting × Blue Ridge Telehealth Confidential proposal · Quote #BRT-2026-0827 · Valid 30 days